Alt text for e-commerce product images
A formula that works for product photos, and what to do when you have 40,000 SKUs and no time.
4 min read
Guides
Everything we've learned about image metadata — what to write, what to skip, and how to get through a backlog without losing a weekend. 15 guides, grouped by what you're trying to do.
New to this? Start with how to write good alt text — most of the others assume it.
Alt text & accessibility
What to write in an alt attribute, when to leave it empty, and what the WCAG criteria actually require of you.
How to add alt text in WordPress (and do it in bulk)
Where WordPress keeps alt text, how to add it properly, and how to fix a whole media library without clicking through it image by image.
4 min read
How to write good alt text (and when to write none at all)
The rules that matter, the ones that don't, and the images where the right answer is an empty alt attribute.
6 min read · updated August 2026
Images and WCAG — what the standard actually requires
What the standard requires, what auditors check, and why passing the automated test is not the same as being usable.
5 min read
Image SEO
What Google reads to understand an image, and which of the classic advice is now obsolete.
How to rank in Google Images
What Google reads to understand an image, what actually moves rankings, and how to fix a whole catalogue instead of one page.
4 min read
The image SEO checklist that still works
Twelve things that still move the needle, and the popular advice you can safely stop following.
4 min read
Metadata standards
IPTC, XMP and EXIF — which fields matter, where they live, and what leaks when you publish.
Image metadata and privacy — what your photos reveal
The hidden data your photos carry, what it can reveal, and what to strip before you publish — versus what is worth keeping.
4 min read
IPTC and XMP metadata, explained
What the standards actually are, the eight fields that matter, and why your keywords keep vanishing between tools.
5 min read · updated August 2026
Tagging at scale
Getting through a backlog: controlled vocabularies, CSV pipelines, and how far to trust a model.
How accurate is AI image tagging, really?
What the models get wrong, what a confidence score really means, and where to put your threshold.
5 min read
How to tag a catalogue of hosted images from a CSV
A practical method for tagging images you already host, without downloading a single file.
4 min read
Keywording a photo library people can actually search
Why most keyword sets fail, what to tag instead, and how to get through a backlog of thousands without losing a month.
5 min read
Keywording for stock photography that actually sells
How stock search really works, how many keywords to use, and how to get through a batch of 500 without losing your mind.
4 min read
Local vs cloud AI image tagging — how to choose
Quality, cost, privacy and legal exposure — an honest comparison, including where the local model loses.
5 min read
Pre-indexing a DAM — metadata before ingest
Why a DAM is only as good as its metadata, and how to pre-index a backlog before it ever reaches the system.
4 min read
Tagging and organising real estate photos
What to tag on a property shoot, what AI can and cannot label, and how to process hundreds of listing photos without uploading them anywhere.
4 min read